The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of ‘border-less’ world and increased information distribution about the majestic sceneries throughout the world.This is why we at Travel Dude is all about cheap holiday packages across India and Internationally.
Travel Dude is on the edge of penetrating a worthwhile market in a rapidly growing industry. The current trend towards an increase in the number of tourists exists because the national tourism industry is growing at a rapid pace annually. Our Tours are composed to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing.
Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry. We will ensure that our prices take into consideration people’s budgets, that these people appreciate the service(s), know that it exists, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.